About JB
Just Business, LLC, was founded on the belief that when done right, business can be a crucial and immensely influential force for social good, stability, prosperity, and peace. Especially in these times when societies globally are suffering, the need for ethical, innovative businesses could not be greater.
Just Business (JB) is guided by a mission to help businesses to discover their own unrecognized reserves of goodness and strength that can drive the internal transformations needed to succeed in times of dramatic social and economic change.
We work with our partners to engineer organizational transformations that engender trust, dedication, inspiration, and innovation. When this spirit is applied to a company’s inner working, we call it “Empowering Ethics,” and when it is applied to investments and engagements in fragile and conflict-affected regions, we call it “Business for Peace.”
As we enter 2021, the world is facing challenges stacked upon challenges. The pandemic has filled our hospitals to capacity. Unemployment levels exceed those of the Great Recession. This requires that we stop a moment, put away all self-doubt, and recognize that this is a once-in-a-generation opportunity in which communities everywhere are looking to business leaders to draw on untapped potential to create innovative solutions to build more prosperous, sustainable, and just societies.
Periods of significant disruption necessitate leading under conditions of heightened uncertainty. When the familiar is overshadowed by the unknown, increased risk also brings increased opportunity. The defining moments of leadership occur when one does not have all the answers, and yet, indecisiveness is not an option. This is when leaders need to stand firmly on rock-solid values. Just Business is here to help businesses to find and act on those values not in a space of ideal abstraction, but in the individual context of a particular business. In such cases, the value of Empowering Ethics is clear in helping to place businesses on the solid groundwork needed for success.
Our commitment: If our clients are not satisfied with our services, we will make it right or they will not be charged.