Putting the power of positive ethics to work.

The world now finds itself in a uniquely challenging period.
We need business to rise to the occasion.
This is your moment. We are here to help.

We’ve all heard uplifting stories about entrepreneurs who had the grit to succeed after overcoming failure after failure.

We have a better plan.

We engage with clients to clear away the unrecognized hindrances and open the doors to change that is insightful, courageous, and feasible.... Change rooted in the good. Change worth aspiring to. Sustainable change.

We see business as a vital engine of social transformation. Indeed, we believe that there is no way for societies to respond to the urgent challenges of our times without the active engagement of businesses large and small. The best response to the unprecedented challenges we now face cannot be more of the same. We need to do better. This is where we come in.

At Just Business (JB), our job is to help companies to discover and deploy the hidden sources of ideas, energy, and goodness available to them through their employees, customers, suppliers, and all their stakeholders as a means of forging new pathways to success. We aim to help organizations draw on the power of positive ethics — from respect and trust to cooperation and discovery — to create the conditions both for organizational transformation as well as to help prepare the way when companies want to venture into less familiar regions of the world.

And profits? While it is injurious to equate success with profits, profits are crucial to enduring business success. Without profits, no company is long for this world. However, at JB we begin with the recognition that the indispensable foundation for sustainable success is what is right and good. And to be clear—the goodness to which we are referring has nothing to do with platitudes or piety. We are guided by a view of success that is grounded on reality, motivated by social needs, and informed by a vision of what could be.

Our work has roots in the field of business ethics, but our focus is on the positive side of ethics. We leave to others compliance training, programs to prevent malfeasance, investigations, and the like. Nor do offer packaged programs with the aim of training employees on how to recognize ethical problems and how to respond. Rather, we offer research-based deep detailed listening to engage with a company’s employees and other stakeholders to garner insights and inspiration that can foster blue-sky thinking that contributes to strategy development and discovering the sources of vitality essential to flexible and adaptive cultures. We understand that change can be risky. However, the overly cautious are just as capable of driving a company into the ground as the reckless. In this period of global economic stress, for businesses to survive and thrive, they will need to reimagine what they could be and give change their best shot.

Let’s pause for a moment and stop hoping for a return to the good old days.
Let’s survey where things stand. With the world battling a pandemic, unemployment skyrocketing, and levels of uncertainty off the charts, there may be no better time for your business to make its mark.
Just Business is here to help you to discover and unleash the best in your people and all your stakeholders.